At betterbusiness, we are a team of pioneers who guide confident service and product decisions. We are providing the best performance-based customer acquisition and lead generation solutions on the market. We are working with all of the biggest names in the DIY space (website builders, commerce platforms, hosting providers, and more).

We are currently expanding our SEO team, and are looking for a Head of SEO to help us take our business to the next level.

The SEO and YouTube team is responsible for our performance in the organic search engine and YouTube results across all markets and verticals (Website Builder, Hosting, Solar…) that betterbusiness operates in. This happens in close collaboration with other teams in the company, e.g. Partner management, Content, Performance marketing, LeadGen, Dev and Data. We have a strong focus on data and technology, i.e. we rely on data to form hypotheses and build our business cases. We always strive to employ scalable solutions that can be rolled out across all markets and verticals and collect the data points to assess their effectiveness and constantly learn and improve.

This role is an opportunity to have a unique impact on the way we scale, and a chance to build the next version of our SEO team. We are looking for an experienced leader with recent hands-on Technical SEO experience that can design and execute the global SEO strategy, while deliberately building the necessary skillset of existing team members, and selectively hiring for talent that will propel the success of the entire unit. The ideal candidate is passionate about leveraging modern technologies to reduce costs and redundant work, such as different automation tools and AI.

What you will be doing:

• Take full ownership of SEO and YouTube across 5+ countries and 6 platforms.

• Develop, monitor and report the necessary KPIs to make our SEO and YouTube success transparent.

• Drive the development of our internal SEO and YouTube tooling and reporting setup based on our internal tracking and attribution tool, internal content management tool, Snowplow and Tableau.

• Define our SEO strategy in alignment with our ROI goals and drive its execution from start to finish.

• Live full ownership with your SEO/YouTube teammates in our teal organization , i.e. foster a culture of transparency, continuous learning and development, while ensuring that team health is stable or growing.

• Implement SEO features and tools in close collaboration with the dev team.

• Stay up to date with the latest developments in SEO and YouTube (Google Updates, SERP features, SGE, etc.), assess their impact on our strategy and take action accordingly.

Who you are

• Hands-on experience in an SEO leadership role, preferably in an international context.

• Ideally, you have some experience working in small teams, and love to get your hands dirty.

• Ready to work and build our teal organization with your colleagues.

• High degree of ownership and entrepreneurial spirit.

• Strong communication skills to push SEO and YouTube projects forward across stakeholders.

• Develop and grow with your team members.

• Continuous challenging and development of (existing) processes and routines.

• Ability to break down complex strategies into actionable tasks and communicate them to stakeholders and team members.

• Analytical skills and an affinity to derive decisions based on data rather than opinions.

• Ability to develop solutions that can be applied on scale and to drive their implementation from start to finish.

• Solid understanding of technical SEO fundamentals (e.g. client-server interactions, HTTP status codes, crawling / rendering / indexing processes, HTML and CSS).

• Willingness to adopt the necessary skills to create an efficient working environment, e.g. Zapier automation, SQL, Tableau, JavaScript, to apply automations or pull data from APIs, Google Sheets / Excel.

• Experienced user of common SEO tools (e.g. Search Console, ahrefs, NeuronWriter, Screaming Frog, Sistrix).

• Native German and full professional English proficiency, both spoken and written to communicate efficiently in our international working environment.

This role is fully remote, however you must be based within European timezones. If you are based in Germany, the role offers full employment, if outside Germany, it’s a full-time contract role. 

What we offer:

• 100% distributed and flexible: make use of your distributed working budget to upgrade your home office, rent a coworking space, or travel. We want you to be able to create your perfect setup for your best work ever!

• No 9 to 5: We focus on impact rather than effort. Therefore, we strive towards a culture based on responsibility, ownership, and efficiency. You can have it all done in 5 hours? Your win!

• Your favorite hardware: You choose your favorite hardware and OS, and we provide all the equipment you need

• Agile work environment: In order to work in the most productive way, we use state-of-the-art tools like Slack, Jira, or G Suite and modern project management methods like OKRs.

• Personal development budget which you can use towards coaching, training, seminars, and conferences of your choice.

• Great retreats: In order to create beautiful experiences together as a team, we organize betterbusiness retreats at least two times a year.

• We care for people and the planet: we invest one day per year as a team to support a social or sustainability project; we offset our CO2 emissions. Furthermore, based on our success, we regularly donate money to various organizations.

Interview process

At betterbusiness, we care a lot about who we hire. In order to create the most impact for our partners, we are building high-performing teams. Our recruitment process for this consists of four stages:

1. Application

2. Initial 30 minute conversation with our CEO

3. 60 minute Technical SEO interview

4. 60 minute interview with team members

5. 30 minute conversation with CEO/Founder

6. Decision

betterbusiness embraces diversity and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. The more inclusive we are, the better our work will be.

Our platforms: (n-tv.de/website-erstellen/, n-tv.de/hosting/, giga.de/tutorials, webschmoeker.de, homepage-ratgeber.de, 7 Youtube channels)